We describe a novel method to enrich isotopes and isomers via magnetic deflection of optically polarized atomic beam. High electronic polarization with opposite signs for atoms of both isotopes respectively is achieved by selective optical pumping using lasers with different frequencies and polarizations and then the isotopes are enriched by deflecting the oppositely polarized isotopes along different directions by the inhomo-geneous magnetic field in the spin selective magnet. Separation selectivity and throughput are evaluated and the advantages, disadvantages and prospects of possible application of the present method are discussed in comparison with other existing methods. Experimental scheme with lithium or potassium is suggested.