The reduced density fidelity is a measure of distance between two reduced density matrix, which can be used to characterize quantum phase transitions in quantum many-body systems. In this paper, we use the multi-scale entanglement reorganization ansatz (MERA) algorithm to simulate the spin 1 quantum Blume-Capel model and determine its ground-state phase diagram through calculating the reduced density fidelity. The qualitative relevant information contained in one site reduced density matrix is different from that contained two-site reduced density matrix, which can be detected by using the reduced density fidelity. In addition, we also characterize quantum phase transitions in quantum many-body systems by using the local parameters and energy gaps.