Rydberg atoms possess a large electric dipole moment and exhibit high sensitivity to electromagnetic signals. Receivers based on Rydberg atoms represent a novel reception mechanism, demonstrating broad application prospects in the field of communication. Current research has not addressed the influence of the operating parameters of Rydberg atomic receiver on channel capacity. This study establishes a channel capacity model for Rydberg atomic receiver based on Shannon's formula and the response mechanism of the electromagnetically induced transparency (EIT) effect. Using this model, the influences of atomic number density, laser beam waist, and coupling laser Rabi frequency on the channel capacity of Rydberg atomic receiver are analyzed. A strategy for optimizing channel capacity by adjusting the coupling laser Rabi frequency is proposed, and an analytical solution for the Rabi frequency that maximizes channel capacity is derived. The accuracy of this analytical solution is then verified through numerical simulations. The channel capacity corresponding to the analytical solution in this study is similar to the optimal channel capacity obtained using the one-dimensional optimization method (Newton’s method) and is superior to the results obtained by the quadratic interpolation method, demonstrating the effectiveness of the proposed analytical solution in optimizing the channel capacity of Rydberg atomic receiver. This research provides theoretical guidance for designing high-performance Rydberg atomic receiver and optimizing channel capacity.